သင်တန်းအကြောင်းအရာ
Course Description: This introductory course delves into the essential principles and methodologies of social media marketing strategy, crucial for aspiring marketers and business professionals alike. Through a balanced approach of theoretical frameworks and hands-on applications, students will develop a comprehensive understanding of how social media strategies are conceptualized, developed, launched, and managed to meet market demands and organizational objectives.
Topics Covered:
Chapter 1 - Developing a Social Media Strategy
Chapter 2 - Social Listening & Monitoring
Chapter 3 - Content Strategy
Chapter 4 - Extending Reach on Social Media
Chapter 5 - Using Social Media to Build One-to-One Relationships
Chapter 6 - Introduction to Social Media Advertising
Chapter 7 - Measuring Your Social Media ROI
Chapter 8 - Essentials for Continued Success in Social Media
Learning Outcomes: By the conclusion of this course, students will:
- Comprehend the foundational theories and concepts underpinning social media marketing.
- Conduct thorough social media analysis to discern critical consumer insights and validate content ideas.
- Formulate effective strategies for social media differentiation and competitive positioning.
- Cultivate practical expertise in devising social media roadmaps, executing social media campaigns, and managing social media lifecycles.
Target Audience: This course is tailored for undergraduate students pursuing degrees in business, marketing, or related disciplines, as well as professionals keen on enhancing their proficiency in social media marketing practices.
Prerequisites: While no formal prerequisites are required, familiarity with basic marketing principles and consumer behavior will be advantageous for maximizing engagement with course content.
