သင်တန်းအကြောင်းအရာ
Course Description: This introductory course explores the fundamental principles and practices of marketing strategy, essential for any aspiring marketer or business professional. Through a blend of theoretical foundations and practical applications, students will gain a comprehensive understanding of how businesses develop and implement effective marketing strategies to achieve their objectives.
- Topics Covered:
- Introduction
- Marketing Strategy Definition
- Types of Marketing Strategies (B2B,B2C & Strategy List Overview)
- Types of Marketing Strategies (Paid,Cause Marketing)
- Types of Marketing Strategies (Relationships, Undercover Marketing)
- Types of Marketing Strategies (WOM, Internet Marketing)
- Types of Marketing Strategies (Transactional, Diversity Marketing)
- Advantages & Disadvantages
- Conclusion
Learning Outcomes: By the end of the course, students will:
- Understand the foundational concepts and theories that underpin marketing strategy.
- Be able to conduct market analysis and identify key consumer insights.
- Develop strategies for competitive positioning and sustainable differentiation.
- Gain practical skills in crafting marketing plans and campaigns.
- Apply marketing analytics to evaluate and optimize marketing efforts.
Target Audience: This course is designed for undergraduate students majoring in marketing, business, or related fields, as well as professionals seeking to enhance their understanding of marketing strategy.
Prerequisites: There are no formal prerequisites, although a basic understanding of business principles and consumer behavior is beneficial.
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