သင်တန်းအကြောင်းအရာ
Course Description: This introductory course delves into the essential principles and methodologies of product management, crucial for aspiring product managers and business professionals alike. Through a balanced approach of theoretical frameworks and hands-on applications, students will develop a comprehensive understanding of how products are conceptualized, developed, launched, and managed to meet market demands and organizational objectives.
Topics Covered:
- Course Overview
- Dimensions of a product
- Core Product
- Tangible Product
- Augmented Product
- Promised Product
- Product Dimensions
- Product Classifications
- Product Strategy Formulation
- New Products
- New Product Development Process
Learning Outcomes: By the conclusion of this course, students will:
- Comprehend the foundational theories and concepts underpinning product management.
- Conduct thorough market analysis to discern critical consumer insights and validate product ideas.
- Formulate effective strategies for product differentiation and competitive positioning.
- Cultivate practical expertise in devising product roadmaps, executing product launches, and managing product lifecycles.
Target Audience: This course is tailored for undergraduate students pursuing degrees in business, marketing, or related disciplines, as well as professionals keen on enhancing their proficiency in product management practices.
Prerequisites: While no formal prerequisites are required, familiarity with basic business principles and consumer behavior will be advantageous for maximizing engagement with course content.
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