သင်တန်းအကြောင်းအရာ
Course Description: This introductory course explores the fundamental principles and strategies essential for effective sales management in modern business environments. Students will gain insights into the key techniques and methodologies crucial for driving sales performance and achieving organizational goals. Through a blend of theoretical frameworks and practical applications, participants will develop a comprehensive understanding of sales management processes, from planning and forecasting to implementation and evaluation.
Topics Covered:
- Content Overview
- Introduction
- What is Sales Management
- Objectives of Sales Management
- Importance of Sales Management
- Types of Sales Managers
- Sales Process
- Principles of Sales Management
- Key Roles
- Emerging Trends
- Job Duties and Tasks
Learning Outcomes: By the conclusion of this course, students will:
- Understand the foundational theories and concepts of sales management.
- Analyze sales data and employ forecasting techniques to improve decision-making.
- Develop effective sales strategies to maximize revenue and market penetration.
- Implement systems to enhance customer satisfaction and retention.
- Evaluate sales performance and apply corrective measures for continuous improvement.
Target Audience: This course is designed for undergraduate students pursuing degrees in business administration, marketing, or related fields, as well as professionals seeking to enhance their expertise in sales management practices.
Prerequisites: While there are no formal prerequisites, familiarity with basic business principles and an understanding of marketing fundamentals would be beneficial for optimal engagement with course materials.
